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CATEGORY 1: THE HEADLINERS
#1 Chart-Topping Service
Nothing compares to the joy of looking back at the service that topped the charts after pulling long hours till your coffee got colder and your sanity…questionable. Our #1 service with the most explosive growth in 2025 was… drum roll… TAX PLANNING. So, next time you’re drowning in receipts or trying to understand the difference between a W-2 and a 1099 for the hundredth time, just remember: Attracct is just a call away.
The Breakout Hit:
With more than 200% in growth rate, Tax Prep is Attracct’s 2025 Breakout Hit. What a glow-up!
Peak Tax Season Streams:
164 hours averaged per week.. that’s 9,840 minutes a week.. yes, that’s how much our tax team worked during the peak season. It’s roughly 246 back-to-back episodes of The Office; ironic, since we were in the office doing the accounting.
Call us, email us, reach out to us – we’ll be right here for you. #GoingAboveAndBeyond.
Behind-the-Scenes MVP
And the award goes to… Our Tax Director, Trey Frieberg, and Our Marketing Manager, Isha Khawas.
Trey’s calm under pressure, allergic to bad data, and surpassing all expectations. Isha’s been making us more popular, building our brand story one post, one campaign at a time. Both are making sure that we’re on the map and that the world knows it!
The Classic Anthem
One track played on a loop in the background throughout the year – Strategic Forecasting. Data, data, and more data – that’s been the mantra for our clients and partners to minimize the “how did this happen?” moments. No skips. No remixes. Just disciplined forecasting on repeat.
Biggest Flex of 2025
We caught a missed grouping election from a prior CPA of a client, that resulted in unlocking passive losses related to real estate and saved the client $80k over three years. Yes, we’re flexing. And yes, it was worth it.
CATEGORY 2: THE FANBASE
183 New Client Hits
We onboarded 183 new clients in 2025. From Bookkeeping to Tax Advisory, we’ve been in demand in the market!
11,461 hrs of Service
That’s right! Attracct team spent 11,461 hours servicing clients. That’s a lot of spreadsheets, strategy calls, and “one quick question” emails. We absolutely love big numbers, especially when they mean showing up for our amazing clients.
Client Duet Highlights
This was our all-time favorite client appreciation. And the feeling is mutual – you grow, we grow!
CATEGORY 3: THE VIBE
The 2025 Attracct Personality
The Relatable Difference-Makers—that was our 2025 vibe.
Attracct’s energy this year was all about partnership – the kind that feels less like a service and more like a strategic duet. Our ambitious, growth-focused clients needed a true partner… and we showed up. We celebrated your wins as if they were our own and navigated every financial complexity alongside you.
Favorite Talent Drop – Pawsome Mellie
We made a… pawsitive addition to the team. Mellie, our newest office support, is our mood-lifter. Best listener in the room (especially if you have treats). Worst at spreadsheets. Still employee of the month. She makes sure that the Attracct office is filled with positivity, and she’s been doing an amazing job at that!
Caffeine Streams: 2,700 cups of French Truck Coffee
That’s an average of 10 lbs of beans per month, which brews into roughly 225 cups. You brought the dreams. We brought the beans. And it worked really well!
“Feat.” of the Year
We have two winners. Can’t go on without applauding the unsung heroes, Lettuce Media, behind all our podcasts. Lights, Camera, Kickin’Assets!!!
Another is CSSI (Cost Segregation Specialists) – the legendary cameo that turned Attracct’s services into an absolute banger. Together, we found deductions hidden in your bricks, beams, and bathroom fixtures, pointing out value you didn’t even know was there.
Podcast Streaks: 20 episodes
That’s 379 minutes of pure, unscripted conversation with game-changers, disruptors, and absolute legends – entrepreneurs who are building better lives, bigger impact, and seriously inspiring futures. Haven’t already checked Kickin’ Assets? It’s time you do!
Category 4: Impacts Beyond Spreadsheets
Most Replayed Advice
COUNT INCOME WHEN EARNED & EXPENSES WHEN INCURRED! We said it so many times, we’re considering putting it on merch. We have more golden advice that we give on our social media throughout the year. Follow us on Instagram, Facebook, LinkedIn, TikTok, and YouTube.
2025 Beat on Repeat
Thanks to the One Big Beautiful Bill Act (OBBBA), the top-played bridge of the year was the smash-hit return of 100% Bonus Depreciation. Buying new equipment? Investing in a major upgrade? This new change became the beat Attracct played on repeat and saved real money.
“Giving Back” Playlist
Attracct happily supported amazing communities such as Healing Place Church, St. Michael High Schol, OLOL Foundation, Woman’s Hospital Foundation, Rain Will Bring Flowers Foundation, St. Jude Catholic School, St. Aloysius Catholic School, Next Gen Clubs.
The Year in Quotes
One show stopper saying in Attracct is “Get to the ditch!” – stop circling the issue and address the real problem head-on. We’ve preached it, we’ve lived it! If you heard us say it, you already know why it stuck.
Next On the Playlist for 2026
Attracct Fractional Family Office, which is about scaling businesses and saving thousands on taxes. We’re excited for you to explore! Same mission. Bigger impact.
We’re so proud of all our achievements and cherish the moments of 2025.
