John Roberts, CPA
As a third-generation entrepreneur, John understands the limited resources that most small business possess to finance an in-house general & administrative (G&A) department, despite a critical need for a trusted partner and accounting advisor. He founded Attracct to provide relief to business owners in turning their books and financial operations over to a diligent, trustworthy CPA with a knack for small business so that owners can get their nights and weekends back and not dread the year-end close or tax prep season.
John began his career in audit/assurance with Postlethwaite & Netterville, a regional, Louisiana-based public accounting firm. With a behind-the-scenes look at the area’s most successful companies, he was able to observe the skills, knowledge, and experience necessary to scale and optimize an operation. Additionally, he was able to learn from the less-successful clients in what did not work on a day-to-day basis and the headwinds created by poor culture, organization, and lack of attention to detail.
John then took a vertical leap to a worldwide, private-equity-backed industrial manufacturer to work in corporate finance. John gained an understanding of all facets of the company including the importance of timely, accurate financial data and how that data affects management decisions.
John has also invested in residential real estate for the last 3 years. He is personally involved in the underwriting, acquisition, repositioning, and management of a $1M SFR portfolio. He is co-host of a local real estate investor association group, The Red Stick REIA. John’s immediate goal is to add commercial real estate assets to his portfolio.
When John is not working, he enjoys spending time with his wife, Lexi, and three daughters, Gianna, Giuliana & Giorgia. He also enjoys reading non-fiction, riding bikes, and working out.